Tren Mainan Fisik Kembali Menguat, Barbie - K-Pop Demon Hunters Curi Perhatian

Master of the Universe toy series are displayed at Mattel’s booth at the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon

Mattel memamerkan jajaran mainan barunya pada Pameran Mainan 2026 di Javits Center, New York. Foto: REUTERS/Jeenah Moon

Barbie in the Nutcracker dolls are displayed at Mattel's booth at the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/ Jeenah Moon

Mainan yang terkait dengan film, superhero DC, waralaba Barbie yang diperbarui, dan K-Pop Demon Hunters mendominasi pameran tersebut. Foto: REUTERS/Jeenah Moon

Boneka dari lini K-Pop Demon Hunters dipajang di stan Mattel saat pameran di New York. Detail kostum dan konsep musik disebut menjadi daya tarik utama koleksi tersebut. Foto: REUTERS/Jeenah Moon

Figures from the DC action figure toy series are displayed at Mattel’s booth at the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon

Analis industri menilai tren permainan langsung kembali diminati anak-anak Generasi Alpha dalam ajang The Toy Fair 2026 di New York. Foto: REUTERS/Jeenah Moon

A Brick Shop Hot Wheels ’24 Aston Martin Vantage GT3 building‑toy kit is displayed at Mattel's booth at the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon

Penyelenggara pameran, The Toy Association, memperkirakan bahwa sekitar 3 miliar mainan terjual setiap tahun di AS, menghasilkan sekitar $45,6 miliar dalam penjualan ritel mainan. Foto: REUTERS/Jeenah Moon